Nothing Personal

Remove EXIF data on a Mac

Drop a photo below to see what it contains and download a clean copy — nothing is uploaded. For folders of photos, or for the download history macOS stores outside the image, a native tool is genuinely required, and this page says why.

Nothing is uploaded. The inspector runs in a frame that the browser blocks from opening any network connection at all.

The options, honestly

ApproachGood forCannot do
The tool on this pageA few photos, right now, with nothing uploadedFolders, HEIC rewriting, extended attributes
Preview (Command-I)Looking at what is in a fileRemoving any of it
Photos share sheetDropping location when sharingCamera, serial, date — those stay
exiftoolEverything, if you use a terminalBeing a right-click
Nothing Personal for MacFolders, Finder integration, download historyBeing free

If exiftool is already on your machine and you are comfortable with it, use it. It is a better tool than most things sold to do this. The paragraphs below are about the two jobs a browser cannot do at all.

The metadata that is not in the photo

macOS writes metadata onto files from outside. When you download an image, the system attaches an extended attribute calledkMDItemWhereFroms recording the URL it came from. Finder tags are stored the same way.

None of it is inside the image. Strip every EXIF tag in the file and the download URL is still attached to it, still travelling with it when you copy it to a USB stick or into a shared folder — and completely invisible in Preview, in this browser tool, and in every online EXIF remover, because a web page cannot see the filesystem.

This is not a sales pitch dressed as a limitation. It is why the Mac app exists.

Why the browser tool cannot do folders

A browser can read the files you hand it and nothing else, which is the correct security model and also a hard ceiling. Dropping twelve photos works. Pointing at a folder of four hundred and letting it work through them does not, and neither does watching a folder so that anything landing in it is cleaned automatically.

That difference is the whole reason to have an app rather than a bookmark.

Check the result either way

Whatever you use — this tool, exiftool, or something else — drop the cleaned file back into the tool above afterwards. Verifying a stripper once takes ten seconds and occasionally changes which stripper you use.

Questions

How do I remove EXIF data from a photo on a Mac?
For one or two photos, use the tool on this page — drop the file in and download the clean copy, with nothing uploaded. For a folder of them, or to remove the download history macOS attaches to a file, use a native app or the exiftool command line, because neither of those jobs is possible in a browser.
Can Preview remove metadata from a photo?
Preview shows metadata — open the inspector with Command-I and look at the GPS and EXIF tabs — but it is a viewer, not a stripper. There is no menu item that removes the location from a file and saves it back.
Does macOS store extra metadata outside the image file?
Yes. macOS attaches extended attributes to files on disk, including kMDItemWhereFroms, which records the URL a file was downloaded from. It travels with the file when you copy it, it is invisible in every image viewer, and no browser tool can read or remove it because it is not part of the image at all.
What about exiftool?
It is excellent and free, and if you are comfortable in a terminal, exiftool -all= *.jpg does the job. It is the right answer for anyone who already has it installed. The reason to want something else is a Finder right-click rather than a command, and a report of what was found rather than silence.

When the browser is the wrong tool

Right-click a photo in Finder, choose Remove Metadata, done — no window, no drag, no upload.

Nothing Personal for Mac does two things this page cannot. It reads the download history macOS attaches to a file — where you saved it from — which lives outside the image and is invisible to any browser. And it handles folders rather than a handful of files, from Finder, without opening anything.

What the Mac app does →